GamePlan for Developing a Sales & Marketing Action Plan by William D. Hughes

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ISBN Number 9780982770702

GamePlan for Developing a Sales & Marketing Action Plan by William D. Hughes

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Action Plan provides step-by-step instructions on how to position, market and sell your product or service. The book will help anyone — from seasoned business veterans to start-ups with no previous experience — make the right moves to increase revenues and profits. The book includes a section on how to use technology and the Internet to lower costs and increase awareness. Three Internet industry professionals were enlisted to help with that section — Aastha Verma on social networking; T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing.

“New businesses and once-successful businesses don’t fail because their brochures aren’t pretty or their office is on the wrong side of town,” says author Bill Hughes. “They fail because they’re not meeting their sales goals. And that’s usually because not enough people know about the company and/or when prospective customers do find out about them, the company’s message and their sales approach aren’t compelling enough to turn prospects into customers. That’s what Action Plan is all about, finding new customers, making sales and helping entrepreneurs avoid the agony of failing to meet their business goals.”

“After 40 years of running my own business, I have nothing but great things to say about Action Plan. If you have any intention of going into your own business, I would strongly suggest you read this book.”

Nathan T. Edwards, Founder & CEO, Austin Diversified Products, Inc.

“A well written, common sense guide for anyone in business. It should be required reading for all college business majors.”

DeeDee Richardson, Communications Director, Action West Video Productions

Title: GamePlan for Developing a Sales & Marketing Action Plan
ISBN: 9780982770702
Author: William D. Hughes
Publisher: GamePlan Press
Additional Features:
softcover / 192 pages / approx. size 8" x 10" / trade
About the Author:
William D. Hughes has nearly forty years of professional sales, marketing and business management experience. He has held executive level positions with large and small companies— such as the Perkin Elmer Corporation and Courseware, Inc. Since 1990 he has worked with more than 50 small-to-medium-size companies to increase revenues, profits and corporate valuation through time-efficient, innovative business strategies, coupled with results-driven sales and marketing programs. Bill is currently President of HughesFaction.com, a Sales, Marketing, Internet, and Program Management company. His team consists of some of the nation’s finest copywriters, website and Internet marketing specialists, program managers, and investor relations specialists. He brings to readers his extensive experience and record of success in consumer, business-to-business, and business-to-government markets—selling both products and services directly, through reseller channels and over the Internet. Bill attended Ocean College in New Jersey and the University of Virginia. He has been a guest lecturer at Rutgers University in New Brunswick, New Jersey and National University in San Diego, California.
Copyright Year:
2010

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