GamePlan to Avoid Critical Sales and Marketing Mistakes by William D. Hughes

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ISBN Number 9780982770719

GamePlan to Avoid Critical Sales and Marketing Mistakes by William D. Hughes

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“Mistakes is for entrepreneurs, business owners, marketers and anyone contemplating starting their own business,” says author Bill Hughes. “I wrote this book to help anyone avoid the most common and costly mistakes in sales and marketing. And to make sure non-technical readers would be able to take advantage of the most powerful sales weapon ever invented, I brought in three bona fide experts to help with the Internet section — Aastha Verma on social networking; T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing.”

Readers will learn how to short-circuit the trial-and-error learning curve and take advantage of Bill’s observations and experiences. Succinct and easily absorbed, Bill reveals his strategies for creating memorable marketing messages, shortening sales cycles and leveraging the Internet to save money and make everything happen faster. Mistakes ignores trivial mistakes like poor logo design or bound-to-happen mistakes like ads that don’t pull. Instead it focuses on issues that really matter and directly affect sales, expenses and profits.

“Bill Hughes avoids the bromides and buzzwords that fill so many books on sales and marketing. Instead he focuses on nitty-gritty, management issues that make or break a business or organization.“

John Wimberly, Pastor, Author of The Business of the Church

“Free of self-serving bombast and long-winded hyperbole, Mistakes cuts right to the chase. Highly relevant. Insightful.”

Larry April, April/Vaughn Advertising, Santa Cruz, CA

Title: GamePlan to Avoid Critical Sales and Marketing Mistakes
ISBN: 9780982770719
Author: William D. Hughes
Publisher: GamePlan Press
Additional Features:
Softcover / 194 pages / approx. size 6" x 9" / trade
About the Author:
William D. Hughes has nearly forty years of professional sales, marketing and business management experience. He has held executive level positions with large and small companies— such as the Perkin Elmer Corporation and Courseware, Inc. Since 1990 he has worked with more than 50 small-to-medium-size companies to increase revenues, profits and corporate valuation through time-efficient, innovative business strategies, coupled with results-driven sales and marketing programs. Bill is currently President of HughesFaction.com, a Sales, Marketing, Internet, and Program Management company. His team consists of some of the nation’s finest copywriters, website and Internet marketing specialists, program managers, and investor relations specialists. He brings to readers his extensive experience and record of success in consumer, business-to-business, and business-to-government markets—selling both products and services directly, through reseller channels and over the Internet. Bill attended Ocean College in New Jersey and the University of Virginia. He has been a guest lecturer at Rutgers University in New Brunswick, New Jersey and National University in San Diego, California.
Copyright Year:
2010

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