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Legal Business Development: A Step by Step Guide will help lawyers to get more results from their limited marketing time.
It includes step by step instructions to help each lawyer decide how much time to devote to business development, to identify the most productive activities that can be accomplished within that time, and to assure follow-up.
Numerous exercises and quick references will guide each lawyer to identify immediate and practical steps that fit their practice, their personality, and their schedule.
"... practical, achievable steps that every lawyer can fit into their schedules."
- A.N. Goodwin Procter
"Practical and effective ideas based on proven principles that work!"
- D.M. Schiff Hardin
About the Author
Jim Hassett, Ph.D., founded LegalBizDev (www.legalbizdev.com) to help lawyers develop new business more quickly by applying best practices from other law firms and from other professions. Before he started working with lawyers, Jim had 20 years of experience as a sales trainer and consultant to companies from American Express to Zurich Financial Services.
Jim has published seven books (including Legal Business Development: A Step
by Step Guide and The LegalBizDev Desk Reference™) and more than seventy articles in publications ranging from The New York Times Magazine to Legal Management and Strategies: The Journal of Legal Marketing. He is a frequent speaker at law firms and at conferences, including recent presentations at the New York, New England, and Southeastern chapters of the Legal Marketing Association.
Jim has a Ph.D. from Harvard University, and is an Adjunct Associate Professor of Psychology at Boston University. His blog Legal Business Development was selected by TechnoLawyer as one of "the most influential legal blogs" and featured in BlawgWorld. | 
